The Mother Earth Collection was created exclusively for Tonic and inspired by our wonderful planet and the many things that she gives us. Alex and Ani's designer, Carolyn Rafaelian, created a charm that represents our globe as a reminder of what the earth gives to us and reminds us to give back. For this project, we chose to give back via WHY (World Hunger Year).
The charms are made from Russian Gold or Russian Silver and adorn Alex and Ani's Signature expandable bangles, necklace and keychain. This exclusive collection enables environmentally conscious consumers to buy a unique piece of jewelry that looks great and gives back. All of Alex and Ani's exquisite pieces are made in the USA from recycled materials.
our partner: carolyn rafaelian
Alex and Ani founder and creative designer, Carolyn Rafaelian, finds inspiration for her jewelry designs through personal reflection rather than by mirroring the latest trends. Carolyn seeks deeper meaning in her designs, believing that inner beauty informs personal style. When creating a new line of jewelry, Carolyn returns to images of strength, spirituality and those of ancient cultures whose symbolic images have resonated throughout the ages. By tapping into these deeply held beliefs, those wearing Alex and Ani designs are connecting with their own inner beauty and awareness.
Alex and Ani believes passionately that today’s consumers are tomorrow’s activists. By creating jewelry that supports the environment through eco-friendly, recycled metals, those who purchase Alex and Ani designs are supporting a greener planet. Believing strongly in community, Ani and Alex pieces are also made entirely in America, in Rafaelian’s hometown of Cranston, Rhode Island.
10% of sales revenue goes to WHY (World Hunger Year) which offers innovative, community-based solutions to hunger and poverty. WHY is helping thousands of America's hungry connect to food, shelter, and social services in their neighborhoods by providing immediate assistance via its National Hunger Hotline (866-3-HUNGRY) and supporting the work of more than 8,750 community-based organizations that are helping millions of poor and hungry people move out of poverty. WHY is a not-for-profit registered 501(c)(3) organization founded by radio talk show host and present Executive Director Bill Ayres, and the late singer-songwriter Harry Chapin.
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Maral
posted: Thu Aug 27, 2009 4:18 AM
why only 20% goes to charity?
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